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百度官方2020年7月7日更新了搜索结果中logo展现规则,如今只要关联小程序就可以展示logo了。官方说明原文如下:

1、什么是站点Logo?

站点Logo是在百度搜索网站名称时,出现在网站名称下方的Logo标识,有利于增强站点曝光,更好地吸引搜索用户。PC端和移动端的展现示例如下。

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2、如何优先获得站点Logo权限?

开发者只需将站点与小程序相关联,并正确提交至少一条适配规则,即可优先获得站点Logo权限。

如果开发者尚未开通小程序,且在站点Logo界面有“一键创建并关联小程序”字样,点击即可一键创建并关联小程序,然后便可以参考《配置 URL 适配规则》提交适配规则,将H5资源替换为小程序资源。

如果开发者尚未开通小程序,且在站点Logo界面没有“一键创建并关联小程序”字样,可在智能小程序开发者平台参考《智能小程序注册指导文档》创建发布小程序,然后参考《关联 H5 站点》关联站点,最后提交适配规则,将H5资源替换为小程序资源,可参考《配置 URL 适配规则》

如果开发者已开通小程序,可直接在智能小程序开发者平台关联H5站点并提交适配规则,可分别参考《关联 H5 站点》《配置 URL 适配规则》

特别提醒的是,一个小程序只能为一个站点带来权益,请开发者合理设置关联,确保小程序与H5站点的稳定关联状态,以便权益正常使用、适配正常生效。

3、如何设置站点Logo?

开发者可以通过“搜索资源平台-搜索服务-搜索展现-站点属性”设置站点Logo。

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PC端与移动端的Logo图片尺寸要求不同,PC端为121*75,移动端为200*133,审核规范详见《【官方说明】站点属性(Logo)审核原则》

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